From Idea to Income: How Tom Built a Thriving Coaching Business in Just 6 Weeks
Turning an idea into a fully automated coaching business may sound like a lofty goal, but for Tom Schultz, it became a reality in record time. As an expert fractional CFO with a passion for coaching accounting professionals, Tom had a clear vision but lacked the systems to turn that vision into an income-generating business.
Here’s how I helped Tom transform his coaching idea into a professional, fully systemized platform that allows him to show up, coach, and grow his business effortlessly.
The Challenge: A Great Idea, But No Systems in Place
Tom had invested in the Kajabi platform for four months, hoping to build his online coaching business. However, without the necessary expertise or systems in place, his Kajabi account sat idle.
Meanwhile, Tom was losing out on opportunities every week. His LinkedIn inbox was buzzing with leads interested in his services, but he had no way to serve them effectively. No offers. No funnels. No programs. And no way to convert high-ticket leads into long-term clients.
Tom knew it was time to bring in an expert who could bridge the gap between his ideas and implementation.
The Solution: Kajabi Launch Accelerator Framework
When Tom partnered with me, I set out to build a complete online coaching business using our Kajabi Launch Accelerator Framework.
Here’s what we created:
1. Core Strategy Development
- Identified Tom’s core offer and crafted a compelling marketing message.
- Designed three structured coaching programs to meet his clients’ diverse needs.
2. Branding and Website Design
- Built a stunning professional website (www.cfotofractional.com) to position Tom as a trusted authority.
- Created a cohesive branding kit, including colors, fonts, and logos, to reflect his expertise.
3. Lead Funnel and Marketing Assets
- Designed a lead magnet to attract the right prospects.
- Built a lead funnel to capture and nurture prospects with automated email sequences.
4. Kajabi Platform Set-Up
- Created and automated coaching programs, onboarding systems, and session schedulers.
- Designed a seamless client journey, allowing Tom to focus solely on coaching.
The Results: Measurable Success in Record Time
The results were immediate and impressive.
- 100+ New Email Subscribers in 30 Days – Without spending a single dollar on ads, Tom’s lead magnet attracted high-quality prospects.
- 4 High-Ticket Clients in 60 Days – Tom quickly secured his first clients thanks to his professional, automated platform and structured coaching offers.
Even more impressive, Tom now has a fully systemized business that works for him. From the automated intake survey to session scheduling and onboarding, his coaching business runs smoothly in the background—allowing him to focus on his passion for helping clients succeed.
What Tom Had to Say
“Nicole is an exceptional online coach business systems consultant and Kajabi development specialist. Working with her was a game-changer. In less than 8 weeks, she built a stunning, professional website, developed an evergreen sales funnel, and set up three comprehensive coaching programs. Her work didn’t stop there—she designed a fully automated offer to onboarding system that provides each client with a red-carpet experience from sign-up. Don’t miss your chance to work with her to make your coaching business dream a reality.”
Why This Project Was Special
When Tom approached me, he had no idea what was possible with Kajabi. Guiding him through the process—from branding and strategy to execution—was a rewarding experience. It also reinforced the importance of being a consultant, not just a service provider. My role was more than just setting up systems; it was about empowering Tom to focus on what he does best: coaching.
Ready to Build Your Dream Coaching Business?
Are you ready to transform your coaching idea into a professional, income-generating business? Let’s make it happen!
→ Schedule a complimentary consultation call today to learn how our Kajabi Launch Accelerator Framework can help you turn your vision into reality.
Rooting for you,
~ Nicole
