How to Build a High-Converting Coaching Program on Kajabi in 5 Simple Steps

If you’re a coach who’s been daydreaming about launching your very own program—one that attracts clients, delivers serious transformation, and doesn’t have you chained to your laptop 24/7—then you’re in the right place.

Kajabi makes it easier than ever to create a high-converting coaching program that runs smoothly and scales beautifully. But before you dive into the nitty-gritty of building your program, there are a few foundational steps you need to take to ensure your coaching program not only launches successfully but continues to bring in clients on autopilot.

Here’s how to do it in 5 simple steps:

Step 1: Get Crystal Clear on Your Ideal Client and Their Problem

First things first: You need to know exactly who your program is for. And no, “anyone who wants to improve their life” isn’t specific enough. The clearer you are about your ideal client’s problem, the easier it will be to create a program that speaks directly to their pain points.

Ask yourself:

• What specific problem is my ideal client struggling with?

• How does that problem show up in their daily life?

• What transformation will they experience by working with me?

The goal here is to know your ideal client so well that your program feels like it was tailor-made just for them.

Pro tip: Use your ideal client’s language when describing the problem and transformation. This will help you craft messaging that resonates deeply and makes your audience feel seen.

Step 2: Design Your Signature Framework

Once you’re clear on who you’re serving and the problem you’re solving, it’s time to design your signature framework. This is the unique process or methodology you’ll use to guide clients from where they are now to where they want to be.

Think about:

• What steps do clients need to take to achieve the desired transformation?

• What order should those steps be in?

• How can you make your framework easy to understand and remember?

Your framework will become the backbone of your coaching program. It helps differentiate you from other coaches and positions you as an expert with a clear, repeatable process.

Step 3: Build Out Your Kajabi Coaching Program

Now comes the fun part—actually building your coaching program in Kajabi. Here’s what you’ll need:

1. Course Content: Record your video lessons or modules, and upload them to Kajabi. Keep each lesson short and actionable to maintain your clients’ attention.

2. Worksheets & Templates: Include downloadable resources like worksheets, templates, or checklists to help your clients implement what they learn.

3. Quizzes or Assessments: Add quizzes or assessments to help clients track their progress and stay engaged.

4. Community Access: Use Kajabi’s community feature to create a space where your clients can connect, ask questions, and support one another.

5. Automations: Set up automations to send reminders, follow-ups, or congratulatory messages when clients complete certain milestones.

Kajabi makes it easy to organize all your content in a user-friendly way. Spend time on your program structure to ensure it flows logically and delivers a seamless experience.

Step 4: Create a High-Converting Sales Page

A great coaching program won’t do you much good if no one knows about it. That’s where your sales page comes in.

Your sales page should:

• Grab attention: Use a compelling headline that immediately speaks to your ideal client’s biggest pain point.

• Build trust: Share your story, credentials, and client testimonials to establish credibility.

• Present the solution: Clearly explain your program and how it will solve your client’s problem.

• Showcase the transformation: Paint a vivid picture of what life will look like for your client after they complete your program.

• Include a clear call to action: Make it easy for potential clients to sign up with a prominent, clickable button.

Step 5: Launch and Promote Your Coaching Program

It’s launch time! Whether you’re doing a big live launch or a more evergreen approach, you need a solid promotion strategy to get eyes on your program.

Here’s what you can do:

1. Email Marketing: Send a series of emails to your list, building excitement and providing value before pitching your program.

2. Social Media: Share behind-the-scenes content, client success stories, and educational posts related to your program.

3. Webinars: Host a free webinar or workshop that provides a quick win for your audience and leads into your program offer.

4. Partnerships: Collaborate with other coaches or influencers who have a similar audience and can help promote your program.

Remember: Consistency is key. Keep showing up and sharing your program, even after the initial launch.

Bonus Tips for a High-Converting Coaching Program

• Gather Feedback: After your first cohort goes through your program, gather feedback and use it to improve the next round.

• Offer a Payment Plan: Make your program more accessible by offering a payment plan option.

• Upsell or Cross-Sell: Once clients complete your program, offer them additional services or products to help them continue their journey.

Final Thoughts

Building a high-converting coaching program on Kajabi doesn’t have to be complicated. By following these five simple steps—getting clear on your ideal client, designing your framework, building out your program, creating a killer sales page, and launching with a solid promotion strategy—you can create a program that not only transforms lives but also grows your business.

So, what are you waiting for? Grab a cup of coffee, log into Kajabi, and start building your dream coaching program today!

Got questions? Drop them in the comments below or shoot me an email—I’d love to hear from you!